Year
2024
Role
Brand Designer
Duration
2 weeks
Type
Branding
Overview
Breathing Room embraces the profound impact of yoga, where each breath and pose leads to personal discovery and inner peace. Their brand essence reflects this philosophy, embodying tranquility, growth, and mindfulness.
The Problem
The logo needed to incorporate minimalistic elements including the letter 'B', a leaf to symbolize nature and growth, and a door representing the gateway to new possibilities and self-discovery.
The Solution
Created a minimalistic logo design that harmoniously blends the letter B with a leaf and door motif, using Tranquil Green (#BDD9BF) and Deep Slate Blue (#2E4052) to evoke serenity and contemplation.
Approach
A breakdown of the process and thinking behind this project.
Concept Development
Explored various ways to combine the letter B with natural elements and a doorway motif, ensuring each element carries symbolic meaning aligned with yoga philosophy.
Color Selection
Chose Tranquil Green to embody the serenity of nature and Deep Slate Blue to add depth and contemplation, enhancing the journey of self-discovery.
Brand System
Extended the logo into a full brand system with clean typography, pattern designs, and application guides for consistent use across studio materials.
Results
Key outcomes and impact from this project.
Gallery
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