Year
2024
Role
Brand Designer
Duration
2 weeks
Type
Branding
Overview
Genesis Infoscript Private Limited, established in 2023, stands at the forefront of IT development. Specializing in web and mobile application development, UI/UX Design, Digital Marketing with SEM/SEO strategies, and API Development, they needed a cohesive and minimalistic branding identity that reflects their innovative approach.
The Problem
They sought a cohesive and minimalistic branding identity that reflects their innovative approach in the IT development sector, requiring a modern logo that combines the letters G and I.
The Solution
I created a minimalistic and modern logo that cleverly combines the letters G and I. This design symbolizes Genesis Infoscript's innovative approach and professionalism in IT development, complemented by a sophisticated color palette featuring vibrant blue and deep navy.
Approach
A breakdown of the process and thinking behind this project.
Logo Concept
Developed a minimalist logo that merges the letters G and I into a distinctive mark representing their dual focus on innovation and professionalism.
Color Palette
Selected a palette of #01ACCA (vibrant blue for creativity and trust) and #051A37 (deep navy for stability and expertise) to convey a modern, sophisticated brand identity.
Brand Applications
Applied the branding across multiple touchpoints including business cards, stationery, and digital assets to ensure a consistent brand experience.
Results
Key outcomes and impact from this project.
Gallery
Like what you see?
I'm always open to new projects and collaborations.