Year
2024
Role
Social Media Designer
Duration
2 weeks
Type
Social Media
Overview
Krelon Cosmetics, founded by Pooja Ttuli, a lifelong makeup enthusiast with an entrepreneurial spirit, approached me to revitalize their social media presence with a professional design approach that exudes premium and luxurious feel.
The Problem
Krelon Cosmetics needed to update their social media posters with a design that exuded a premium and luxurious feel, resonating better with their audience and reflecting their high-end brand identity.
The Solution
Created a series of sophisticated social media posters emphasizing a premium and luxurious aesthetic. Carefully selected visual elements convey elegance and sophistication, ensuring the marketing materials stand out in the competitive beauty industry.
Approach
A breakdown of the process and thinking behind this project.
Brand Analysis
Studied Krelon's brand values and target audience to understand what premium means in the cosmetics space and how to communicate luxury effectively.
Visual Direction
Developed a visual language centered around elegance - clean layouts, refined typography, and a sophisticated color palette that speaks to a high-end audience.
Poster Series
Designed a cohesive series of social media posters that maintain brand consistency while offering variety in composition and messaging for different campaign needs.
Results
Key outcomes and impact from this project.
Gallery
Like what you see?
I'm always open to new projects and collaborations.