I start by understanding the user and the business goal deeply - then I identify the right problem to solve before jumping into solutions. I explore a wide range of creative directions, from rough sketches to high-fidelity prototypes. Once there's something testable, I put it in front of real users, observe carefully, and iterate. Throughout production, I work closely with engineers to make sure every detail ships as intended.

Great experiences are always a team effort - I bring stakeholders and developers into the process early and often.

I've always been drawn to the intersection of creativity and strategy. What started as a curiosity about how things look turned into a deeper obsession with how things work - and how people interact with them. Every project since has been a step toward understanding that balance better.

I run on coffee and deadline adrenaline. I love cooking (but not the dishes that follow). I've filled more sketchbooks than I can count with wireframes, system maps, and random doodles. And yes - I crack my bones a lot.

My best project outside of design? Spending time with the people I care about, finding new places to explore, and learning something new every day. Whether it's experimenting in the kitchen or diving into a random rabbit hole - I believe the best ideas come from a full life.