Case Study
SceneHub
Where music moves forward. Two logo concepts for a platform that connects musicians, scenes, and collaboration.
Year
2026
Role
Brand Designer
Duration
2 weeks
Type
Branding
Overview
SceneHub brings musicians together for collaboration and community. They needed a brand identity that feels like music in motion: modern enough for digital platforms, bold enough for stages and street posters, and clear enough that creators trust the hub behind the scene.
The Problem
Music platforms often look either too corporate or too festival-cliche. SceneHub needed a mark that signals connection and energy without looking like another streaming app or generic social logo. The identity had to work small in an app icon and big on a billboard.
The Solution
I designed two directions and Concept 1 won. The selected mark uses a diagonal orange icon of three bars and twin dots with a clean charcoal wordmark. Concept 2 was presented as a louder play-forward alternate with gradient S and the line Where music moves forward.
Concept 1 - Selected winner
Abstract orange bars and dots that feel like motion in a crowd. Clean wordmark. Strong on digital and soft photography showcases.
Concept 2 - Alternate option
Gradient S that reads like a play cue. Built for billboards and bold applications with a direct music tagline.
Mockups that prove the system
Each concept got logo lockups, showcases, and real-world mockups so the client could feel the brand beyond a flat file.
Concept 1
WinnerSelected direction. Diagonal orange mark built from three bars and twin dots. Feels like movement, crowd energy, and a scene you join. Wordmark stays clean charcoal so the icon does the talking.
Concept 2
Alternate option presented alongside the winner. Bolder play-forward S with an orange gradient. Built for billboards, stages, and loud music moments. Tagline: Where music moves forward.
Results
- Concept 1 selected as the final SceneHub identity
- Winner logo with wordmark and circular variant
- Showcase and mockup set for the selected system
- Alternate concept documented for future brand flexibility