Year
2024
Role
UI/UX Designer
Duration
3 weeks
Type
Landing Page Design
Overview
Liswap is a decentralized exchange platform that needed a landing page reflecting its cutting-edge technology and user-first approach. The design focuses on clarity, trust, and conversion, using a dark theme with vibrant accents to evoke a high-tech feel.
The Problem
The existing landing page failed to communicate Liswap's unique value proposition. Users found it difficult to understand the platform's benefits at a glance, leading to low conversion rates and high bounce rates.
The Solution
I designed a clean, modern landing page with a clear visual hierarchy. A bold hero section instantly communicates the value prop, followed by benefit-driven sections that guide users through the platform's features. Strategic use of micro-interactions and smooth scroll animations creates an engaging browsing experience.
Approach
A breakdown of the process and thinking behind this project.
Research & Discovery
Analyzed competitor landing pages and conducted user research to understand what drives conversion in the DeFi space. Identified key pain points and opportunities for differentiation.
Wireframing & Prototyping
Created low-fidelity wireframes to establish content hierarchy and user flow. Iterated rapidly based on feedback before moving to high-fidelity mockups in Figma.
Visual Design
Developed a dark, futuristic aesthetic with gradient accents that align with the DeFi brand language. Designed custom illustrations and micro-interactions to enhance engagement.
Development & Handoff
Delivered pixel-perfect Figma files with detailed specs, asset exports, and interaction guidelines for the development team.
Results
Key outcomes and impact from this project.
Gallery
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